Informing Marketing Strategies
RPI has informed numerous marketing strategies across various therapeutic areas including specialty care; rare and chronic diseases. The process employed includes the following key steps:
- Review of available market research
- Comparison of value proposition of competitive products
- Identification of data that builds the value proposition and competitive differentiation
- Crafting of marketing strategy and key messages based on review of the evidence and other forms of information that align with the indication and product monograph